Where Are You on the Retail Roadmap?

Knowledge Base

TOOLS:

Retail Store Audit Guide for Food & Beverage Producers

JUMP TO:

Discover Your USP: Are you First, Better, or Different?

Retail Pitch Checklist & Buyer Questions

Broker/Distributor Selection Checklist

Bite-Sized Thought Starters

Souldier Consulting's Quickfire Assessment

Souldier Consulting's Quickfire Assessment

In just 3-5 minutes, you'll discover which of our services will catapult your business to new heights.

1. What stage is your product portfolio currently at?

A) Still a twinkle in my eye 💡
B) Ready to roll off the production line 🚀
C) On the shelves, but gathering dust 🛒
D) Flying off the shelves faster than hotcakes! 🥞

2. How would you describe your sales and marketing strategy?

A) What’s a strategy? 🧐
B) We have a plan... sort of 🤷‍♀️
C) It's solid but could use some oomph 💪
D) We’re practically Jedi Masters of marketing 🌟

3. How often do you engage with retailers and buyers?

A) I prefer to hide in my office 📚
B) Occasionally, when I’m not avoiding them 😬
C) Regularly, but it feels like a blind date every time 💌
D) We're BFFs; I’m practically on their Christmas card list 🎄

4. What's your biggest challenge right now?

A) Finding my target audience 🎯
B) Getting retailers to notice me 🕵️‍♂️
C) Standing out in a crowded market 🏃‍♂️
D) Scaling up without losing my sanity 😵

5. How do you feel about change management and team empowerment?

A) Change? My team runs at the mention of it 🏃‍♀️
B) We try, but it’s like herding cats 🐱
C) We’re open to it but need guidance 🛠️
D) We embrace it like a well-coordinated dance troupe 💃

6. Which best describes your product storytelling skills?

A) Story... what? 📖
B) We’ve got a tale, but it’s missing the magic ✨
C) Our story’s good, but it needs more punch 🥊
D) We could win an Oscar for Best Product Narrative 🎬

7. How do you measure success for your product?

A) By sheer guesswork and crossed fingers 🤞
B) Basic metrics, but they’re a bit fuzzy 🧐
C) Clear goals and KPIs (key performance indicators), but could be sharper 🔍
D) We’ve got it down to a science 🔬